Moondust Café, Gurgaon
Date: October 2023-Present
Project Overview:
Monndust Café is a popular café located in Gurgaon, known for its cozy ambiance and special events. The goal was to boost the café’s online presence, drive customer engagement, and increase revenue through social media management and digital advertising. My responsibilities included managing their Instagram account, content creation, running Instagram and Facebook ads, and generating digital leads to increase overall sales.
Objectives:
My role within the Monndust Café project focused on achieving the following key objectives:
- Social Media Management: Manage the café’s Instagram account to promote its offerings, engage with followers, and increase customer loyalty.
- Content Creation: Create visually appealing and engaging content for Instagram and Facebook to showcase the café’s ambiance, menu, and special events.
- Digital Lead Generation: Generate leads through targeted Instagram and Facebook ads to increase footfall and drive revenue growth.
- Revenue Growth: Increase the café’s annual revenue through strategic digital marketing initiatives, including promotional offers and event launches.
Services/Skills Used:
- Social Media Management
- Instagram and Facebook Ads
- Content Creation
- Digital Lead Generation
- Branding
Approach and Process:
Social Media Management:
- Managed the café’s Instagram account to build a community of loyal followers and promote its unique offerings.
- Engaged with the online audience through regular posts, stories, and interactions to maintain brand visibility.
Content Creation:
- Developed creative and engaging content, including posts, stories, and videos, to showcase the café’s ambiance, special events, and discount offers.
Instagram and Facebook Ads:
- Designed and managed targeted Instagram and Facebook ad campaigns to generate leads, promote events, and drive traffic to the café.
- Used creative strategies to promote discount schemes and special events, increasing both footfall and brand visibility.
Revenue Growth:
- Increased the café’s annual revenue from ₹14 lakhs to ₹19 lakhs through effective digital marketing and lead generation strategies.
Outcomes and Results:
Revenue Growth: Increased annual revenue from ₹14 lakhs to ₹19 lakhs through digital advertising and lead generation.
Social Media Growth: Achieved significant growth in Instagram followers and engagement through regular content creation and ad campaigns.
Lead Generation: Successfully generated digital leads through Instagram and Facebook ads, resulting in higher customer footfall and event attendance.
Links:
Instagram Ads: Go to Instagram
Client Testimonial:
“Rahul’s digital strategies and creative content made a big difference in increasing footfall and sales. His work helped us grow our business significantly.”
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