Rahul
Kushwah
Strategy. Growth. Building What Comes Next.
I build brands, growth systems and teams that turn ambitious ideas into measurable outcomes. Over 7+ years across EdTech, education, lifestyle and service businesses — leading marketing, building teams and taking ideas from strategy to execution.
I don't just market businesses. I help build their growth engine.
My career began in large-scale education and EdTech marketing, where I learned how marketing works at ground level — schools, students, parents, educators, campaigns, partnerships and teams.
Over time, my role evolved from execution into strategy, leadership and ownership. Today, I work at the intersection of strategy, marketing, technology and entrepreneurship — including building my own growth strategy studio, Plutosolve.
My work sits across four interconnected areas: strategy, growth, brand and leadership & execution — because strategy only matters when it gets executed well.
Where I've Built & Led
Four interconnected areas, one connected growth engine.
Strategy
I help businesses understand where they should go, how they should position themselves and what needs to happen to get there.
Brand Strategy · Growth StrategyGo-to-Market · Positioning
Growth
I turn strategy into acquisition and conversion systems that can actually be measured.
Performance Marketing · Lead GenFunnel Strategy · Campaigns
Brand
I build brands that are not only visually strong, but strategically clear and commercially relevant.
Brand Identity · Creative DirectionContent Strategy · Campaign Design
Leadership & Execution
I've built and led teams, managed cross-functional work and created systems that make execution scalable.
Team Leadership · Marketing OpsKPI Systems · Process Design
From executing campaigns to building growth systems.
My career began in large-scale education and EdTech marketing. Over time, my role evolved from execution into strategy, leadership and ownership.
BYJU'S
Assistant Manager → MarketingWorked across large-scale EdTech campaigns, competitions, school engagement and media partnerships. Led nationwide campaign execution, worked with major media partners and developed expertise in school-based marketing and B2B2C growth.
BYJU'S
Marketing Manager — North IndiaLed regional marketing across Delhi NCR, Punjab, Himachal Pradesh, Haryana and J&K. Managed a 50+ member marketing and activation team and developed regional playbooks.
NetAmbit
AGM — Marketing & PlanningLed multi-channel learner acquisition strategies across 50+ cities, improving conversion efficiency while reducing cost per lead.
Amar Ujala
Branding & Marketing ConsultantBuilt the strategy, brand identity and operating framework for the Amar Ujala National Olympiad — scaling it to a flagship EdTech initiative across 8 states.
Corporate Journey
Independent Consultant → Founder
Education · FMCG · LifestyleDelivered 20+ projects independently while building teams of developers, designers and marketers — taking responsibility for client acquisition, strategy, execution and delivery. That eventually became the foundation for Plutosolve.
I look at businesses from the inside out.
Marketing is rarely the actual problem. Sometimes it's positioning. Sometimes it's the offer. Sometimes it's the funnel. Sometimes it's execution. Sometimes the business simply has no system connecting all of them. That's why I don't approach projects as isolated marketing tasks — I look at the bigger picture.
The goal is not to make a business look like it is growing. The goal is to build something that actually can.
Cross-functional by design.
Growth & Strategy
- Growth Strategy
- Marketing Strategy
- Go-to-Market Strategy
- Lead Generation
- Funnel Optimization
- Performance Marketing
- ROI / ROAS Optimization
- Conversion Strategy
Brand & Creative
- Brand Positioning
- Brand Identity
- Campaign Strategy
- Creative Direction
- Content Strategy
- Visual Storytelling
Leadership
- Team Building
- 50+ Member Team Management
- Cross-functional Leadership
- Vendor & Agency Management
- KPI / OKR Frameworks
- Marketing Operations
Digital & Technology
- Google, Meta, YouTube & LinkedIn Ads
- SEO / SEM
- Google Analytics
- CRM & Lead Management
- MIS & Dashboards
- AI Tools & Automation
- WordPress / Wix
- HTML / CSS
My approach is deliberately cross-functional: strategy + creative + data + technology + execution.
Building the kind of growth partner I always wanted to work with.
Plutosolve is a growth strategy studio built around a simple belief: businesses don't need more marketing activity. They need better marketing thinking.
I founded Plutosolve to work with ambitious brands that want to build something meaningful — not simply outsource a few marketing tasks. But the deliverables are not the point. The point is understanding the business, identifying what is holding growth back, building the right strategy and then executing it properly.
My Role — Founder
I work across the entire growth equation — from understanding the business and shaping strategy to building teams, directing execution and making sure the work ultimately connects back to business outcomes. Plutosolve represents the next stage of my career: less about executing someone else's strategy, more about creating the strategy.
A few numbers that tell the story.
These numbers are not just campaign results. They represent something more important to me:
the ability to take ownership, build systems, lead people and create measurable outcomes.
What I've actually learned.
Build, don't just manage.
The best leaders are willing to get into the details while keeping sight of the bigger picture.
Strategy without execution is just a presentation.
A good idea means very little if nobody can turn it into reality.
Systems create scale.
Whether it's a marketing funnel, a dashboard or a workflow, sustainable growth requires systems.
People multiply impact.
Some of my most important experiences have come from building and leading teams.
Numbers tell you what happened. Strategy tells you why.
I care about data, but I don't believe data should replace judgment.
I work best with people who are building something ambitious.
Founders
You have a strong product or business but need someone who can step back, understand the whole picture and create a clear growth direction.
Growing Businesses
You've moved beyond the early stage and now need better positioning, acquisition, systems and execution to scale.
Education & EdTech Brands
7+ years inside education and EdTech — from school outreach and competitions to learner acquisition and performance marketing.
Brands in Growth Transition
You're entering a new market, launching something new, repositioning the brand or moving from inconsistent marketing to a proper growth system.
Agencies & Teams
You need strategic direction, marketing leadership or someone who can bring together creative, performance, technology and execution.
Case studies & project highlights.
A closer look at brand, campaign and growth work across BYJU'S, NetAmbit, Amar Ujala and Plutosolve.
Detailed case studies, brand visuals and campaign creatives will appear here once final assets are ready.
Request PortfolioLet's talk strategy, growth & what comes next.
I'm always interested in conversations around ambitious businesses, interesting problems and opportunities to build something better.
If you're looking for someone to simply execute a brief, I'm probably not the right person. If you're looking for someone who can understand the problem, challenge the obvious answer, create the strategy and help build the solution — let's talk.