Discovery School Super League (DSSL), Education
Date: June 2018 - February 2022
Project Overview:
Discovery School Super League (DSSL) was a national-level quiz competition designed to assess critical thinking, aptitude, and general knowledge among students. Spanning 28 states, Union Territories, and the Delhi NCR region, the competition provided a platform for students to showcase their abilities at a national level. My role in the DSSL initiative involved driving school onboarding, student registration, and managing stakeholder collaboration, while executing both digital and offline marketing strategies to boost participation in the quiz.
Objectives:
My role within the DSSL initiative focused on achieving the following key objectives:
- School Onboarding: Attaining the target number of schools participating in the DSSL quiz.
- Student Registration: Meeting enrollment quotas for students in assigned regions.
- Stakeholder Management: Collaborating with media partners and external agencies for registrations.
- Digital Marketing: Implementing a comprehensive strategy including email and WhatsApp campaigns.
- Offline Marketing: Executing B2B meetings and print media promotions to boost registrations.
Services/Skills Used:
- Digital Marketing
- Email Marketing
- WhatsApp Marketing
- Stakeholder Management
- B2B Marketing
- Public Relations
- Design and Branding
- Data Analysis
Approach and Process:
Digital Marketing:
- WhatsApp Marketing: Developed and executed targeted campaigns with a 90% open rate and 35% click-through rate.
- Email Marketing: Created segmented email campaigns with a 45% open rate and 12% click-through rate.
- Design and Branding: Conceptualized visually appealing marketing collaterals, maintaining brand consistency.
Offline Marketing:
- B2B Sales and Client Management: Conducted meetings with schools, achieving a 25% conversion rate.
- Stakeholder Management: Coordinated with media partners and internal teams to ensure smooth campaign execution.
- Public Relations and Media Management: Secured media coverage, organized press conferences, and monitored media reports.
Database Management and Growth:
- Developed and managed a robust school database for the North region, facilitating data-driven decision-making.
Outcomes and Results:
Company Milestones:
- Increased DSSL participation by [X%] from Season 1 to Season 4.
- Achieved [X%] increase in lead conversion rate.
- Expanded DSSL footprint to [number] states and union territories.
- Established DSSL as a leading educational quiz competition in India with significant media coverage.
Personal Achievements:
- Gained [number] years of experience in educational marketing and project management.
- Developed expertise in data analysis for strategic decision-making.
- Successfully led a team of [number] members.
- Enhanced skills in digital marketing, content creation, and stakeholder relationships.
Links:
Marketing Collaterals: [Link to brochures, flyers, and digital banners]
Press Coverage: [Links to articles and media reports]
Email Campaigns: [Screenshots of email designs and metrics]
Client Testimonial:
“[Insert testimonial from the client, if available.]”