Gourmet Organic Kitchen, Gurugram
Date: March 2023 - June 2023
Project Overview:
Gourmet Organic Kitchen is an online food outlet specializing in delivering freshly prepared, organic meals directly from its in-house kitchen. The goal was to establish a strong online presence and drive customer engagement through various digital marketing channels. My responsibilities included creating a website, optimizing the business listing on Google, managing social media, and executing targeted ad campaigns.
Objectives:
My role within the Gourmet Organic Kitchen project focused on achieving the following key objectives:
- Website Development: Create an engaging and user-friendly website to showcase the menu and facilitate online orders.
- Google Business Listing: Ensure the business is easily discoverable by potential customers through Google Search and Maps.
- Social Media Management: Develop and maintain an active Instagram presence, including content creation and community engagement.
- Instagram Ads: Design and manage Instagram ad campaigns to increase brand awareness and drive traffic to the website.
- Influencer Collaboration: Partner with influencers to expand the brand's reach and credibility on Instagram.
- Google Ads: Launch and manage Google ad campaigns to attract more customers to the website.
Services/Skills Used:
- Web Design And Development
- SEO
- Social Media Management
- Instagram Ads
- Google Ads
- Branding
Approach and Process:
Website Development:
- Designed and developed a responsive website to showcase the menu, highlight the organic nature of the food, and facilitate online orders.
- Integrated SEO best practices to enhance search engine visibility.
Google Business Listing:
- Listed the business on Google to improve local search visibility.
- Managed the listing, ensuring accurate information and encouraging customer reviews.
Social Media Management:
- Curated and managed Instagram content to reflect the brand’s organic and healthy ethos.
- Engaged with the online community by responding to comments and messages, building a loyal customer base.
Instagram Ads and Influencer Marketing:
- Created targeted Instagram ads to increase brand visibility and website traffic.
- Collaborated with food influencers to amplify the brand’s presence and attract new customers.
Google Ads:
- Developed and managed Google ad campaigns to target specific keywords and demographics, driving relevant traffic to the website.
Outcomes and Results:
Website Traffic: Increased website traffic by 23% within 3 months.
Social Media Growth: Achieved 28% growth in Instagram followers and engagement.
Sales Boost: Boosted online orders by 3.6% through combined efforts in social media and Google ads.
Influencer Impact: Increased brand reach and credibility through successful influencer partnerships.
Links:
Website: www.gokindia.com
Instagram Ads: Go to Instagram
Client Testimonial:
“Rahul delivered the work efficiently and on time. His creative approach is excellent.”